| Monday, February 13,
2006 |
Volume 8, Issue 7
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Ready for Asian
Cuisine that Really ‘Woks’?
Raving Brands Tells Austin to
“Get Ready for Mama!”
Mama Fu’s Asian House is ready
to “wok” the Austin community with the opening of its
restaurant at 11301 Lakeline Boulevard, in the Parkline
Shopping Center. Casual yet cool, fast-paced and
fun-spirited, the restaurant is favored for its fresh,
healthy and affordable dishes that reflect the
flavor-packed fusion of Vietnamese, Korean, Thai,
Chinese and Japanese cuisines – without the
mystery.
Franchisees Randy and Rebecca
Murphy, owners of Murphy’s Restaurant Group are
introducing the concept to Austin and plan to launch two
more locations in the city over the course of the next
18 months. Future locations include Southpark Meadows
and The Triangle. A blow-out grand opening event is
planned at the Parkline location for Saturday, February
18, and will introduce the city to Mama’s “fu”-nomenal
food, and 50 percent of the proceeds will go to local
charity Hill Country Community
Ministries.
“Mama Fu’s is a wonderful fit
for Austin – everyone loves good Asian food, and Mama
Fu’s serves it with quality taste in an enjoyable
setting” explains Murphy. “Mama Fu’s resonates very well
with Austin’s casual, yet sophisticated and health
conscious culture. Asian cuisine has a long tradition of
success in Austin, and with our serious focus on
customer service, we believe Mama Fu’s will appeal to
many people in our community.”
With a bold
color scheme of red, gold and purple, and
custom-designed artwork that includes the word
"laughter" in five Asian languages, Mama Fu's buzzes
with a high-energy vibe where the wok sizzles at 800
degrees and the service just plain sizzles.
This
fast-paced restaurant, named Nation’s Restaurant News
“Fast 50” plans to define the Asian Fusion segment with
its own interpretation of fabulous, fresh and healthy
dining.
Mama Fu’s Austin serves a fresh
“fu”-sion menu, combining unique Asian-inspired flavors
with familiar American favorites. The “fu”-sion menu
includes choices such as Szechwan Baby Back Ribs and an
Asian Pork Tenderloins. In addition to the the “fu”-sion
menu, other options include Chicken Lettuce Wrap (a
flavorful chicken wrap with shitake mushrooms, water
chestnuts, scallions and garlic served with crisp
lettuce cups) and Dynamite Shrimp Salad (red peppers,
button mushrooms, bean sprouts and cucumbers over mixed
spring lettuce in a citrus soy dressing and served with
crispy shrimp in a spicy aioli sauce). Other popular
items include Pad Thai Noodle Bowl, Spicy General Fu and
Ginger Broccoli. Authentic wok cooking is a standard and
none of the menu items contain MSG. Mama Fu’s also
features a variety of red and white wines, sake and a
mix of Asian and American beers.
The bright
and energetic atmosphere of Mama Fu’s invites kids to
enjoy kids-menu items for $3.49 including Dragon Tails
(chicken tenders with macaroni and cheese and a treat.)
This fast-paced restaurant invites local patrons
to kick back on its patios or visit inside with a view
of the fires from the woks with Mama’s own
interpretation of fabulous, fresh and healthy dining.
Fast-casual counter-service is the way Mama serves her
visitors for lunch, but come 4 p.m., customers have the
luxury of table service allowing anyone and everyone to
have a personalized experience with Mama and her family.
“We are thrilled about bringing the Mama Fu’s
experience to Austin,” explains Brian Curin, vice
president of marketing for Raving Brands. “We combine
our American favorites with an Asian twist in a way that
keeps our fans coming back for more.”
Dine-in or
take-out is available daily from 11 a.m. to 10 p.m.,
Sunday through Thursday, and 11 a.m. to 11 p.m. on
Fridays and Saturdays, and Mama Fu’s is always available
for catering. For more information, please call
637.6771, or check out the store online at www.MamaFusAustin.com.
[PRINTER
FRIENDLY VERSION]
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